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Organization/Company : Arkansas Foreign Language Teachers Association

PSA Blankets State
AFLTA learned of an advertising network offering a single placement of a two-column by two-inch display ad in more than 120 state-wide publications within the same week and with a single order/payment ($950 AR). The total circulation of the Arkansas dailies and weeklies exceeds 1,000,000! Working with ACTFL (approval) and ARDAN (design), AFLTA purchased an upgrade to a 2 x 4" ad and added our state association information below the reconfigured "success" PSA. The ad appeared statewide during National Foreign Language Week, "jump-starting" our publicity for YOL and providing geographical equity in advertising. Information about adapting the ad for other states, along with circulation and cost, is available through Linda Higgs at Arkansas Press Services at 800/569-8762.

Sharon Rapp
AR

Email: sbrapp@conwaycorp.net

Sharon is a member of ACTFL
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